Publicizing Your Book

Filed under: Uncategorized, Author Events, Media, State[ment] of Mind — Diane at 9:33 am on Saturday, September 20, 2008
Authors Pam Withers and James McCann, both of the Children’s Writers and Illustrators of BC (CWILL), weighed in thoughtfully on the subject of self-promotion for authors this morning. I’d like to share their ideas with you (N.B. James was a bookseller with Vancouer Kidsbooks for many years):

From Pam Withers:

Recent discussions around facebook, myspace, blogs, etc. have inspired me to
share this great quote with those who write fiction. Publicity is good, but in
the end, we should put most of our effort into our writing.

from Writing the Breakout Novel by Donald Maas (Writer’s Digest Books):

“Two thirds of all fiction purchases are made because the consumer is already
familiar with the author… The next biggest reason folks buy fiction is that it
has been personally recommended to them by a friend, family member or bookstore
employee… Reviews? Few see them. Awards and nominations? Most folks are
oblivious to them. Covers?.. only wrapping. In reality, there is one reason, and
one reason only, that readers get excited about a novel: great storytelling.”

Pam Withers

From James McCann in response:
That’s a great quote Pam, though I would disagree about the covers just
being wrapping. You’re more likely to sell your book to a first-time
reader due to a great cover than you are because of great writing. After
all, how can a first-time reader unfamiliar with your work know your
writing is any good? They can’t. Yet it takes only seconds to decide the
fate of a book based solely on the artwork presented.

We have a saying in the bookstore industry: “While you can’t judge a
book by its cover, you can certainly sell one.”

As for what I think the spirit of the quote said, I agree with it 100%.
(That time is best spent foremost writing, and secondly promoting.) I
was given the same advice from Kristine Kathryn Rusch and Dean Wesley
Smith at the Surrey Writers Conference a few years back. In fact, they
went as far as to say the author should spend zero time in publicity, as
they feel what sells your first book most will be your second book.

James

Interview With Diane Haynes — by Lisa Manfield

Filed under: Uncategorized, Media, Interviews, 1 All About Flight or Fight, More by Diane Haynes — Diane at 9:45 am on Monday, April 14, 2008

This interview appeared in ROOM of One’s Own Literary Journal (29:2):

Sixteen-year-old Jane Ray doesn’t set out to save the planet, but when she discovers a dying bird and a deadly oil spill during a seemingly innocuous run along Vancouver’s Stanley Park seawall, the shy but passionate protagonist of Diane Haynes’s debut novel finds herself leading a campaign to convince the offending company to own up and pay up.

Flight or Fight, the first in Diane Haynes’s Wildlife Rescue Series for young readers, takes aim at some heavy issues — environmental destruction, animal rescue, and corporate social responsibility — but wraps them in a youthful context complete with all the adventure and intrigue of a modern-day Nancy Drew novel.

Semi-autobiographical — the storyline is based on an incident that happened to the Vancouver author several years ago, sparking her volunteer work in an animal rescue centreFlight or Fight shows young readers that they can have an impact on issues they care about.

Lisa Manfield: Do you have a goal in writing this series?

Diane Haynes: E.B. White, the author of Charlotte’s Web and other wondrous books for children, is quoted as having said, “I wake up every morning determined both to change the world and have one hell of a good time. This sometimes makes planning the day quite difficult.” Writing books, too! But those are my goals for Jane Ray’s Wildlife Rescue Series: to inspire young people to take action on behalf of animals, and at the same time to give readers a thrilling adventure.

LM: Why did you choose this medium for getting your message out?

DH: I wish I loved TV or film best; I hear there’s money in TV. But I’ve always treasured books, and I’ve wanted to write for kids since I was seven years old myself. Carolyn Keen’s Nancy Drew and Enid Blyton’s Famous Five and Kathryn Kenny’s Trixie Belden are characters I spent time with in childhood. I wanted to create an experience like that for readers. Of course, Flight or Fight: The Movie has a nice ring to it.

LM: What role do you see young people playing in ’saving’ the environment?

DH: They’re our leaders. Most of the rest of us are just doing triage, paying lip service, patting ourselves on the back for blue-boxing. I met a young girl in Ontario who asked and answered questions about human-wildlife conflict with the insight of a university-level scholar. She said to me, “Thank you for writing a book like this. There’s nothing like it out there.” I thought, “Thank you for being the kind of person who will read it.” [Hi, Olivia!]

LM: What kind of response have you had to the book?

DH: I spent the month after publication traveling through Nova Scotia, Ontario, Albert and BC making presentations at schools, libraries and wildlife centres. Virtually every child or teen had an animal story they wanted to share with me, and they loved the idea of a young person and her friends taking on a major corporation on behalf of animals. A class in Edmonton that had witnessed the 2005 Wabamun Lake oil spill was planning a letter to the Minister of Environment by the time I left, asking for regulations to control oil dumping off Newfoundland!

LM: What’s in store for the next book?

DH: In Crow Medicine, the central animal will be the crow, which is considered a pest animal in western society, and the setting will be Vancouver before the arrival of West Nile Virus. I want to put Jane and the other characters into that tense, tight, exhausted, hair-trigger feeling that occurs when safety and danger suddenly become uncontrollable commodities and friends lose trust even in friends. The other major element with be Aboriginal mythology, in which the crow is the bringer of light into darkness, and represents the ability to take a stand, even when it means standing alone.

Purchase Flight or Fight

Purchase Crow Medicine 

Media Scrum Descends on Oiled Wildlife Station

Filed under: Uncategorized, Media, Animal Rescue Alert!, State[ment] of Mind — Diane at 3:39 pm on Friday, August 3, 2007

The press conference started at 10 am today; CBC, CTV, Global TV, the BC Ministry of Environment and The Province newspaper were there. And so was I!

Chris Battaglia of Focus Wildlife gave an introductory interview and explanation of the nine-step protocol for dealing with wild animals in an oil spill situation. Media were there to see an oiled Canada Goose undergo the wash and rinse process. I was thrilled to see that since my volunteer shift on Monday, four geese had already made it through the process and were preening themselves calmly in one of the outdoor pools.

The wash and rinse process took about 45 minutes. As I’ve said here before, it can be one of the most stressful things a wild animal ever has to endure in its lifetime. The handlers are experienced (the one you’ll see in the video below helped wash the 20,000 penguins caught in a spill off the coast of Africa) and extremely gentle with the animals. But that doesn’t change the fact that they’re wild, frightened, and bent on escape.

Click here to see a YouTube video I posted showing a portion of the rinse process; it’s Chris Battaglia’s voice you can hear in the background. Go ahead and laugh; I’m still figuring out the technology, and as a consequence shot this video, uh, sideways. Just turn your head a little.

Janice Dickie of the Wildlife Rescue Association of BC (WRA) was there as well, and commented to me later that since Wabamun and the two BC spills of last summer, the media have become much more aware of the issues surrounding oiled wildlife response and much more sophisticated in their questions. With the amount of coverage this morning’s event will generate, there will be no way for Canada’s federal environment ministry to avoid addressing the idea of a ‘polluter pay principle.’

WRA is calling upon the Environment Canada Minister and his government to review the Canadian Wildlife Service’s management of oiled birds, which lags behind that of the United States and most other developed countries. In the US, for example, the government has produced a 90-page protocol document that is handed to spillers in the immediate aftermath of a spill, detailing exactly what is expected of them in terms of response, cleanup, wildlife rehabilitation, cost coverage and restitution. Also in the US, oil companies are required to pay a barrel tax into an emergency response fund. Neither such practice exists in Canada.

WRA is asking the Canadian government to develop an effective national strategy to deal with all oiled wildlife — not just species at risk — and to support a ‘polluter pay principle’ that includes oiled wildlife response as a regular component of overall spill cleanup.

As media saw clearly today, this job, like perhaps most others, can only be done properly by trained and experienced professionals if it is to be safe, effective and successful for everyone involved — including the animals.

Hear an Interview With Author Diane Haynes!

Filed under: Uncategorized, Author Events, Media, Public Readings, Book 2 Crow Medicine, Interviews, 2 All About Crow Medicine — Diane at 9:38 am on Saturday, April 21, 2007

I was housesitting for J&S in Toronto when Craig Rintoul of BookBits came by to interview me about Crow Medicine. I shovelled snow for the first time in my life that week … and the second, third, fourth and fifth times as well. Anyway, the front walk was clear when Craig arrived.

I’d expected him to show up slinging bags of big, black, bulky audio recording equipment, child of the ’70s that I am. Instead, he pulled out what looked like an MP3 player and said, “Okay, ready?”

I have to thank Craig again for doing such a careful and compassionate read of the book, and for making the interview experience (always a bit nerve-wracking for me) so much fun.

No animals were harmed in the recording of this interview, although apparent evidence to the contrary may be heard near the top of the clip. That’s just Jiggy and Pixel, two wily grey tabbies and the house’s real owners, announcing their presence to their adoring public (you).

Enjoy!

Craig Rintoul of BookBits interviews Diane Haynes in Toronto about her latest book, Crow Medicine. Click here to hear their conversation!